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Sunday, 14 May 2017

Himalayan Travel Mart 2017

Nepal is organizing international travel mart from 01 June to 04 June 2017 in Kathmandu, Nepal. This mart is hosted by Nepal Government, Ministry of Culture, Tourism and Civil Aviation with the support of PATA International, Nepal Tourism Board, Nepal Airlines. PATA Nepal Chapter is working as an implementing agent. 

This mart is a platform to meet buyers from all over the world and sellers from Himalayan countries, Nepal, China, India, Pakistan, Bhutan, Bangladesh and so on. Today, we are in the age of information. We need to be updated with the trends of travel and tourism development in the world, marketing strategy, technology involved in tourism sectors. I think this platform is the right place to participate in. 

We can not predict the national trend, if we are not aware on latest technology and international trends. We should look for new market and develop new product to keep our market share intact in travel and tourism. The trends are rapidly changing due to information technology (IT world). The word of mouth is now changed to "reference world". Mobile application has made more easy to reach the destination and meet local people in a second. The job definition of travel agent is going to change through these changing trends in very short time of span.

The traditional marketing style now needs modification to be in the market. Therefore, we need to participate in such a mart to get updated trends and technology. The effort of Nepal Government, Nepal Tourism Board, PATA Nepal Chapter and all travel trade associations need to work together for the benefit of Tourism in Himalaya. 

This mart is gathering bloggers and media from around the world too. These media people will definitely highlight Nepal and Nepalese travel trend to the world. So the domestic participants have great opportunity to tell the tale directly to these international participants.

All the best.

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